Yashna Arora

Born in India, raised in Singapore for 18 years, and now studying in London—I bring a diverse, global perspective to everything I do. My fascination with emerging technology and how it shapes everyday experiences led me to pursue UX Design at University of the Arts London to turn user needs into meaningful solutions.

Life is already complex enough—design should solve problems, not add to them. I believe in intuitive, up-to-date design that considers users shrinking attention spans by keeping things short and task driven.

The ultimate goal? Reduce the learning curve and boost user satisfaction. By leveraging users' existing knowledge and mental models, I aim to create experiences that feel familiar, effortless, and engaging from the start.

For me, research and empathy is the heart of great design. Getting to know the users is everything or you’ll end up designing socks for someone who never wears shoes! Understanding their needs, behaviours, attitudes and concerns motivates me to create with intention, not assumption. User research and analysis are the most exciting parts of the UX process for me!

In today’s world, a product that doesn’t understand its users simply can’t compete. Accessibility and inclusivity aren’t optional, they’re foundational. Designing for a global audience means embracing diversity. Thoughtful, inclusive design ensures every individual feels seen, valued, and understood.

When I’m not designing, you’ll probably find me deep into an iPad game, journalling, or cooking something tasty for my family and friends. Raised in Singapore, my love for Asian food runs deep—so you’ll often find me chasing noodles, dumplings, or anything with some serious heat. I also love spending time on anything that feels like a level-up—mind, body, and soul!